Bethany Ayers, CCO at Peak.ai, has a track record leading high-growth SaaS businesses in GTM strategy, rapidly scaling their sales organisations, delivering profitable partnerships & fundraising from VCs.  We discussed:

• hiring proven scale-up sales talent to ramp ARR from $1m to $10m!
• changing organisational structures & incentives to align outcomes in sales, marketing & customer success 
• implementing ideas from brilliant thinkers like Patrick Lencioni to create high performance organisations
• avoiding vanity metrics & over-engineered KPIs
• overcoming imposter syndrome 
• the challenges of diversity hiring – especially in senior roles & key functions like enterprise sales 

Bethany recommends these books for any scale-up business leader:

• Patrick Lencioni’s “Overcoming the Five Dysfunctions of a Team” – especially the Manga version!
• Verne Harnish’s “Scaling Up”
• “Tribal Leadership” by Dave Logan, John King, Halee Fischer-Wright

For more insights into Peak head over to https://peak.ai