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Sakari Pihlava is a General Partner @ Vendep Capital investing in European B2B SaaS ventures. We explored:

The advantages of PLG product-led growth strategies versus marketing-led strategies

How to identify consumer-like customer segments who can help generate hockey stick growth for B2B Saas ventures

How to pivot effectively:

• Pivots should never be incremental – they must be significant strategic shifts

• Whenever you pivot, you must ensure you’ve 18 months runway – otherwise your business is doomed!

For more insights into Vendep Capital head over to https://www.vendep.com