Martin Adams is the CEO & Co-Founder at Codec whose Audience Intelligence Platform enables marketing decisions to be driven by data & evidence, rather than instinct.

Codec won the Best Artificial Intelligence Product in Marketing at CognitionX 2019 and they’re backed by some of the world’s largest investors including 500 Startups & Telefonica.

Martin discusses:

• Leaving his 1st startup to immerse himself in IP law & social networking at Harvard, the birthplace of Facebook👨‍🎓
• His obsession for using social data to drive creative and strategic decisions📊
• Consistently taking a contrarian approach to the market – even when this initially puzzled many potential investors🔄
• Being highly selective in bringing in investors who support Codec’s vision & are able to contribute strategically as well as financially💰

For more insights into next generation audience intelligence check out https://www.codec.ai & for advice on hiring exceptional executive talent for B2B software & SaaS scale-ups head over to https://alpinasearch.com

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