Tom Bradley is Head of the Ventures Team at Oxford Capital. Tom, previously a partner at both DFJ Esprit and DN Capital, has been involved with successful scale-ups like Performance Horizon, Shazam and Neteconomy. The Oxford Capital Ventures portfolio includes promising startups and scale-ups like import.io, Ultrasoc and Redsift. Tom discusses: * The mindset that the founders of European enterprise software startups must have if they are to succeed globally * His key criteria for investing in enterprise software ventures * Advice for pre-product and pre-revenue start-ups on how to engage with investors and VCs * How European entrepreneurs can leverage US VCs to successfully break into The States

Wolfgang Allisat is the Chief Commercial Officer at Unbabel - “The World’s Translation Layer”. Unbabel - funded by the Notion Capital, Google Ventures, Faber Ventures, Matrix Partners, Schilling Capital and Caixa Capital - utilizes artificial intelligence to enable translations between companies and their customers. Wolf has previously held international sales leadership positions at a number of successful software scaleups including Omniture where he was the first international employee and grew the European business to more than 1,100 customers and 200 employees Wolf discusses how enterprise software ventures can successfully expand their sales and marketing teams internationally including: * The research and planning required to support successful overseas expansion * How to recruit your initial sales hires with the characteristics to evangelise your offering and drive customer successes in new markets  * How to adapt your business culture to succeed in each local market