To become a unicorn, you’ll need multiple product-market fits!
- Posted by alpina_admin
- On 17th February 2022
- 0 Comments
- b2b saas, CEO, entrepreneur, growth strategy, Scale-ups, talent, VC, venture capital
Arthur Nobel is a Principal at Knight Capital, having previously worked at Rocket Internet & co-founded Flexpat where he went through both the startup hype and the trough of disillusionment!
Arthur wrote the best-selling book “Leaders of Growth” and hosts the Leaders of Growth Podcast.
We explored why:
- The concept of a single product-market fit needs to be re-configured as a continuous journey of multiple product-market fits
- Arthur’s goal – as a VC – is not to make money but to help others succeed & achieve their vision
- Market-timing is crucial – pre-pandemic, Arthur launched a company to help businesses hire remote workers – but companies did not at that time want remote workforces so the business failed
- The character of your ideal employee should change significantly at each stage of a company’s evolution
- Entrepreneurs need to quantify their competitive advantage and optimise for this across their entire business
For more insights into Knight Capital head over to https://www.knight.capital/
And for guidance on recruiting exceptional leaders for B2B SaaS scale-ups, check out https://alpinasearch.com/
0 Comments