Building a European SaaS unicorn
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- Artificial Intelligence, b2b saas, CEO, enterprise software, growth strategy, Organisational Culture, scale-up
Bastian Karweg is the Group CEO at Echobot & Leadfeeder – these 2 saas ventures were recently acquired & merged by Great Hill Partners to create a ground-breaking sales intelligence & go-to-market platform & appointed Zoominfo's former CEO, Derek Schoettle, as their Chairman. We explored: * the strategic thinking & ambition behind the "arranged marriage"
* the opportunity to combine PLG with sales-led growth in an impactful go-to-market strategy
* key challenges & opportunities of unifying the 2 brands & the platforms
* the "unfair advantage" of having Zoominfo's former CEO as your Chairman!
* how to build a culture of trust throughout your business
* the ways in which the pandemic has super-accelerated digital adoption in Europe
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